The Marie Kondo Effect Is Making People Give Up Their Fashion Grails
In a rather hilarious turn of events, it seems that Marie Kondo, the zeitgeist-shaping author of The Life-Changing Magic of Tidying Up and star of Netflix TV show Tidying Up With Marie Kondo, isn’t so popular among fashionable young men right now.
The tweet above and subsequent sleuthing by GQ show the Marie Kondo effect to be sweeping through some of the most curated, hype-stacked menswear closets on the planet. The result being that listings on Grailed have more than doubled since the show debuted on Netflix at the start of the year.
“Only selling because my gf is Marie Kondo-ing the shit out of my closet,” writes one user on a listing. “Barely worn, wife is making me Marie Kondo it. Great,” writes another, presumably while clutching their Norse Projects jacket, Supreme bogo hoodie, or Rick Owens blazer, and questioning whether said item “sparks joy,” as a single tear rolls down their cheek.
In addition to the items mentioned above, potential “dirt cheap” cops include a Navali messenger bag (“just trying to Marie Kondo my life”), leather Vans, another Norse Projects jacket (“excellent jacket but getting Marie Kondo’d”), and a Uniqlo x Jil Sanders coat (“Trying to Marie-Kondo as this does not bring joy to my life anymore”).
For more KonMari madness, read how Marie Kondo inspired this Highsnobiety contributor to sell his valuable streetwear collection.
