As we roll into the very final month of the year, there’s nothing like a bit of festive cheer and coming together for the holiday season. As an ode to this topic of togetherness, German fashion house MCM has just released its warming 2021 campaign featuring a diverse group of global creators as they gather for a fête of playful celebrations.

TikTok entrepreneur Josh Richards, Gossip Girl actress Savannah Lee Smith, and Japanese-American model Mona Matsuoka are a few of the young talents who star in the brand’s festive campaign. MCM is keen to highlight the fact that we can now all reunite in person as we prepare to celebrate with our loved ones, unlike last year, where the only way we were all in one room was through Zoom. Streaked with a bit of lightheartedness and optimistic energy, MCM wants to showcase the magic of human connection and shared experiences.

With 2021 marking its 45th-anniversary, MCM reinterpreted its iconic house code by unveiling its fresh Cubic Monogram, which makes a prominent cameo in this end-of-year campaign. Conceptualized by Global Creative Officer Dirk Schönberger, the Cubic insignia lends itself to a more radical and bold aesthetic. Almost like an optical illusion, the garment design blurs the lines between beginning and end — nodding towards MCM’s play on the concept and passing of time. Arriving in different colorways, textures, and materials, the Cubic Monogram pairs perfectly with the excitement leading up to this holiday season.

The complete Cubic collection is available now in stores and online here.

  • Talent:Josh Richards, Savannah Smith, Mona Matsuoka
  • Creative Production:ArtClass Content
  • Director:Maya Margolina
  • Producer:Jessica Tjeng
  • Photographer:Torso
  • Stylist:Ian Bradley
  • Hair Stylist:Latisha Chong
  • Make-up Artist:Raisa Flowers
  • Nail Artist:Rita Remark

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.