Meet Odlo, The Cool Brand Keeping You Warm
Most of the time, when people say that they’re going to conquer mountains, they mean so metaphorically. But when you’ve been perfecting outdoor performance-wear for 80 years, you become experts at making dreams a reality. Founded in Norway in 1946, Odlo has been crafting thermal base layers, winter apparel, and seasonal accessories for everyone from everyday outdoorsmen to international Olympians, and doing so with an ethos that centers on quality, purpose, and a deep understanding of the human body and what it needs to achieve the unachievable.
When textile engineer and passionate sportsman Odd Lofterød Sr. founded the brand 80 years ago, he was focused on developing elastic, heat-regulating suits for cross-country skiers and speed skaters. His innovation spoke for itself: starting in 1964, Olympic teams began wearing Odlo’s standard-setting gear, and by the 1972 Sapporo Olympic Games, 25 teams competed while decked out in Odlo Thermic (and this was before the days of ubiquitous brand sponsorships, these athletes were paying out of pocket to wear Odlo, so you know it was getting the job done). This Olympic legacy remains when it comes to Odlo’s contemporary pieces as well: they operate on a level where even the most rigorous athletes feel comfortable and confident.
While Odlo is certainly fit for Olympians, the brand has also committed itself to serving those who see the outdoors not just as a terrain to be dominated, but as an environment to relate to. These are people who savor every moment of the run, every step of the hike, every inch of the climb. Yes, it's about sport, but it’s also about a deeper connection to the self, to nature, and ultimately finding fulfilment, both physical and mental, in the great outdoors. It’s about putting down the stopwatch and letting the trail be your guide. All while staying warm, dry, and safe in the knowledge that your performance-wear has got you every step of the way.
Every Odlo piece is designed with this mindset in mind, but the brand is best known for its base layers. Their Seamless Performance Wool style is their most luxurious to date, marrying technical performance with a sleek, classic aesthetic. Perfect for a multitude of activities–be it on the slopes, trail or even day-to-day–it’s the epitome of Odlo’s next-to-skin design, which considers details from the inside out. There’s no need to sacrifice style for performance. Odlo is committed to both, and their zero-distraction technology puts freedom of movement above all else.
So go ahead and conquer that mountain, whether it's a literal summit, a personal milestone, a peaceful adventure, or a long-held dream. From base camp all the way to the very top, Odlo has every type of apparel you need to brave the elements and plant your flag with style.
