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Brand: minimum

Season: Fall/Winter 2018

Key Pieces: Amid an extensive selection of elevated basics such as tees, sweats, and hoodies, the highlights of the collection are the outerwear styles. Fusing clean lines with a functional slant, the range of lightweight rain jackets are ideal for transitioning into fall, while the classic woolen coats can be thrown over any ‘fit when you’re feeling a dapper.

Release Date: Drop one: July, drop two: August, drop three: September

Buy: minimumfashion.com

Editor’s Notes: The minimal yet utilitarian aesthetic typical of Scandinavian design has pervaded the fashion industry for at least a decade now and, although counter trends such as chunky and OTT sneakers have arisen, it continues to hold its weight as one of the most effortlessly cool ways of dressing.

Hailing from Denmark, minimum’s Fall/Winter 2018 collection captures this aesthetic to the fullest. Titled “Portraits | Landscape”, this season’s collection is inspired by these photographic orientations. The “portrait” influence manifests itself through a focus on collar details that create interest in a portrait-style photo. The “landscape” play comes to life through colors and materials which, as the name suggests, are inspired by the shades of the Danish landscape.

The FW 2018 collection is hitting the market in three drops, all of which have their own theme. The first drop combines teddy textures with lightweight and technical synthetics and adds interest with hits of lilac. For women, feminine cuts and flowing sheer fabrics are given an edge with a retro color palette.

Drop two amps up for the fall, placing the importance on layering, wooly melanges, functional details such as heavy pockets, and military green tones. The utilitarian theme carries over to the women’s offering, with workwear-inspired fabrics and masculine cuts contrasted with feminine prints.

The final drop of the season is designed for braving the colder Nordic conditions featuring lightweight and water-resistant pieces alongside more classic styles such as woolen coats. Stripes and checks, shades of indigo, and accents of corduroy bring interest to the men’s line. The ladies are treated to a modern collection of garments designed to draw attention in a portrait photo—think lace collars and neckties.

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Check out the campaign video above, and hit the button below to check out all the ‘fits and cop the collection as it drops.

Words by Lucy Thorpe
Branded Content Editor
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