Highsnobiety
Double Tap to Zoom

As part of the brand's ongoing Coronavirus response, Nike CEO and President John Donahoe will be giving one lucky fan the opportunity to win a private tour of Nike World Headquarters in Beaverton, Oregon. The winner will also get to design a pair of their own sneakers with help from the company’s design team.

The experience is part of Fanatics' “All in Challenge,” a virtual fundraiser supporting a number of non-profit organizations working on Covid-19 relief efforts. Donahoe made the announcement in a video posted to the challenge organizer's website.

Nike's offering is a once-in-a-lifetime opportunity, which includes an all-expenses-paid trip, a behind-the-scenes tour of the Nike world headquarters, attending a design session with the brand's top designers to create a customized shoe design, and a one-on-one mentorship session with Donahoe.

Donations for this experience are open now with bids starting at $10 for 10 entries and $100 for 200 entries. All of the proceeds will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry, eliminating food insecurity during the coronavirus pandemic. Bidding ends on June 3.

We Recommend
  • Costco’s Nike Dunk Skate Shoes Are Sweatpants for Your Feet
  • One Nike Air Max's Greatest Design Is Another Air Max's Fresh 'Fit
  • This Admirably Sharp Nike Icon Speaks Its Own Language
  • You Can Wear LEGO x Nike Dunks. Or Build Them, Your Call
  • Don't You Want to Stick LEGOs to Your Nike Shoes?
What To Read Next
  • New Balance Made Its Prettiest & Pinkest "Miu Miu" Shoe Yet
  • In the Land of Dogs, Monsters, & Luxe Vans
  • Nike's Genius Zippered Air Max Is Also a Textural Feast
  • The Everyday Nike Sneaker Dressed for the Military
  • The Coat-Obsessed Menswear Buyer Who Wrote the Book on Rare Outdoor Gear (EXCLUSIVE)
  • Giving Regular Watches the Finger