Last May, Nike announced the six winners of its 2018 On Air contest. After unveiling the final designs in January, Nike has now announced that all six sneakers will drop on April 13 through its Nike SNKRS (SNEAKRS in Europe) app and online launch page.
All six designs have had official product imagery uploaded to Nike's website, giving us a better look at the details. Pricing details have also been revealed. The Shanghai Air Max 97, London Air Max 97, Seoul Air Max 97, and NYC Air Max 98 will all retail for $200. The Tokyo-themed Air Max 1 will cost $150 and the Paris Air VaporMax Plus is $240.
The On Air program saw thousands of designers in New York City, London, Paris, Seoul, Shanghai, and Tokyo submit footwear concepts inspired by their community.
"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage," says Dylan Raasch, senior creative director of Nike Air Max. "These concepts prove that there are always new ways to approach design.”
Scroll on for a detailed breakdown of each sneaker’s release date, availability, and price.
Nike Air Max 98 La Mezcla by Gabrielle Serrano
Release Date: April 13 Price: $200 Buy: Nike Editor’s Notes: Gabrielle Serrano's Air Max 98 La Mezcla points to NYC's diversity, the thing that ultimately makes the Big Apple special.
Nike Air Max 97 Neon Seoul by Gwang Shin
Release Date: April 13 Price: $200 Buy: Nike Editor’s Notes: Gwang Shin's Air Max 97 Neon Seoul is a nod to his city's bright signage, featuring a matte black base with vibrant colors and contours inspired by the Taeguk symbol on the South Korean flag.
Nike Air Max 97 London Summer of Love by Jasmine Lasode
Release Date: April 13 Price: $200 Buy: Nike Editor’s Notes: Jasmine Lasode's Air Max 97 London Summer of Love celebrates the designer's first date on Primrose Hill in the UK capital.
Nike Air Max 1 Tokyo Maze by Yuta Takuman
Release Date: April 13 Price: $150 Buy: Nike Editor’s Notes: Yuta Takuman's Air Max 1 Tokyo Maze is inspired by the colorful subway lines that run beneath the Japanese capital. The embossed leather signifies Tokyo's concrete surface while the red bubble represents the Tokyo Tower.
Nike Air VaporMax Plus Paris Works in Progress by Lou Matheron
Release Date: April 13 Price: $240 Buy: Nike Editor’s Notes: Lou Matheron's Air VaporMax Plus Paris Works in Progress references photographs of a Parisian courthouse under construction, evoking a sense of a work still in progress.
Nike Air Max 97 SH Kaleidoscope by Cash Ru
Release Date: April 13 Price: $200 Buy: Nike Editor’s Notes: Cash Ru's Air Max 97 SH Kaleidoscope is an interpretation of what Cash sees while looking at the shifting clouds above Shanghai.
For more about the winning sneakers and the creatives who designed them, visit Nike.
For a deeper dive into Air Max Day, watch the video below.
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