From the ground up

Nike has released a statement after the cancellation of its online draw for the Nike x Virgil Abloh “The Ten” collection caused its SNKRS app to crash. The statement comes after Nike’s decision to move the release over to the app resulted in high traffic that caused the app’s server to crash.

The incident left many potential buyers with user error reports and prevented them from making purchases. Nike’s statement includes the following:

“We experienced an unprecedented level of demand during the launch of The Ten collection on the SNKRS app [on Monday] and the shoes sold out in minutes,” a spokesperson told WSJ reporter Sara Germano. “We always strive for the best consumer experience and we’ll continue to learn from issues that some consumers faced today to help us continuously improve.”

As complaints rolled in, the news became a trending topic on Twitter, with Nike saying it would look into better strategies for limited drops like this.

In case you missed it, here’s a sick unofficial OFF-WHITE collab with Mercedes.

  • Main Image: Keith Hui / Highsnobiety
  • Featured Image: Nike

Candice Nembhard is a writer and journalist based in Berlin.

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