This article was published on February 3 and updated on February 9

NOAH's quiet, conscious approach to seasonal collections produces consistently quality clothing but sometimes imbalances the visual rollout. Just compare its stunning Fall/Winter collection imagery to the comparatively straightforward Spring/Summer stuff.

And that's not to say that there are even bad NOAH collections by any means, just that I'm more likely to be wowed by the lush cold-weather looks than the hot season snaps.

Spring/Summer 2022, available on NOAH's website, its flagship stores and stockists like Dover Street Market, is the exception that proves the rule.

Lush film photography captures NOAH's new round of cheeky prep, anchored by photo studio-style drapery in the background. When NOAH achieves this perfect presentation, as it does more often than not, its effortlessly cool clothing only looks that much better.

As for the garments on display in the SS22 lookbook, you've got a heaping helping of approachable fare made extra appealing by the nifty styling.

Gingham harrington over a striped shirt and floral tie? Yes, please! Flower-printed sweaters, perfectly relaxed jeans and saddle shoe-inspired Solovairs? Don't mind if I do.

Perhaps the strongest looks incorporate NOAH's easy tailoring, which amps up blazers and pleated slacks with slightly relaxed silhouettes and dresses them down with casual deck shoes.

NOAH also provides plenty of portside looks, shifting simple breton-style tops into a collaboration with Popeye, the surly sailor who turns 93 this year.

It's true that NOAH isn't merely a clothing brand.

After all, J.Crew didn't hire founder Brendon Babenzien just 'cuz he knows how to cut a good chore coat; it recognizes his ability to channel disparate influences into garments as affable as they are vital.

With its perfect photos, NOAH SS22's lookbook is the perfect display of Babenzien and his team's skills.

What To Read Next

  • Image on Highsnobiety

    Nike Ups the Tempo in the Slide Game

  • Image on Highsnobiety

    The New Balance 550 Gets a Dose of Hemp

  • Image on Highsnobiety

    The TAG Heuer Carrera Enters A New Era for its 60th Anniversary

  • Image on Highsnobiety

    Howie Mandel Proves You Are What You Eat

  • Image on Highsnobiety

    And Just Like That, MSCHF Boot Dupes Have Arrived

  • Image on Highsnobiety

    Three Cheers & Stripes for Will Ferrell's Wales Bonner x adidas Flex

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.