Brand: NOAH

Season: Fall/Winter 2021

Key Pieces: Lots of cool new shoes, including Vans, single monk-strapped Solovair derbies, and perhaps NOAH's best adidas kicks to date. Particularly great clothing accompanies the new shoes, ranging from a suede rider's jacket to loose wool trousers to plenty of wide-wale corduroy layering pieces.

Buy: NOAH's web store from August 19, Dover Street Market LA and London from August 26 and NOAH's flagship stores immediately. New drops go live every Thursday.

Editor's Notes: The rise of certain colloquialisms has solidified the baby boomer in popular culture as the uncool dinosaur, a person wholly unhip to contemporary taste. Thing is, through the trained eye of NOAH founder Brendon Babenzien — a Gen X'er, mind you — the stereotypes fade to reveal the timelessly cool style of generations past.

Fact is, old folks dress well and look cool. Their wardrobes channel an effortless je ne sais quoi, what with the crumpled windbreakers, crisp shirts, and baggy, chest-high trousers.

Your Highsnobiety privacy settings have blocked this Instagram post.

Babenzien understands that this carefree approach to style is something to aspire to. Thus, NOAH FW21 updates ample boomer classics, taming the silhouettes and reigning in cuts so as to keep them from being unapproachable.

As such, corduroy, tweed, brushed cotton, indigo denim, and wool appear throughout, lending texture to the hoodies, suits, slacks, and overshirts. Varsities, peak-lapel blazers, and hunting jackets call back to bygone menswear eras, but trim cuts keep the affair approachable.

"I was born in the '70s and have a very specific memory of the idea that you had to choose a music genre to identify with. It never sat well with me," Babenzien recalled. "I remember at a very young age feeling this was contrary to the entire spirit of artistry — and that musicians certainly would not subscribe to this type of limiting behavior."

"As time wore on and I became older and more secure in my opinions about music or popular culture in general, it became clear to me that there is tremendous overlap culturally with creators of all types. Keeping all of this in mind for Fall ’21, we sought to celebrate and embrace the idea that creativity and creators should have no boundaries."

We Recommend
  • Wake Up Babe, Noah and PUMA's Latest Collab Just Dropped
    • Style
  • A Casual Edit of the Met Gala 2024's Floral Fantasies
    • Style
  • PUMA & Noah Say Yes to Wrestling
    • Style
    • sponsored
  • Beyond Ralph Lauren: Redeeming the Polo's Potential
    • Style
  • Dad Caps Are All the Rage & Here Are 10 You Should Cop Now
    • Style
What To Read Next
  • Stüssy Took Nike's Most Elderly Sneaker from Great to Gold
    • Sneakers
  • Online Ceramics’ New Era Begins With BornXRaised
    • Style
  • A Ma Maniére's Jordans Are Even Better the Second Time Around
    • Sneakers
  • Reebok's NASA "Space Shoes" Go Extremely Hard
    • Sneakers
  • Supreme's New Owner Changes Nothing — Yet
    • Style
  • Nike's $200 Skate Denim Is as Engineered as Its Skate Shoes
    • Style

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.