Brand: Noon Goons

Season: FW20

Key Pieces: Noon Goons came through with three hard AF, cruelty-free outerwear options for fall. The Chateau Crocodile Jacket, the Fame Fur Coat, and the Shoreline Shearling Coat are perfect options for a cool SoCal night.

Release Date: Summer 2021

Buy: Noon Goons

Editor’s Notes: Noon Goons kept it local once again, shooting their FW21 in their downtown LA offices. And who better to showcase some of its best outerwear pieces to date, than Los Angeles’ defining gangsta rapper of the last decade: FRONTPAGE cover star YG.

In many ways, the two were made for each other. The “Out On Bail” rapper donned their FW19 Zebra pattern knit cardigan to the 62nd Grammys and now, he's given his local LA brand another invaluable co-sign. Shot by founder Kurt Narmore, YG models standout pieces from the collection FW21, including The oil-slick black Chateau Crocodile Jacket and the Calico Western Flannel.

Scroll through the gallery above to browse some of our favorite pieces from the collection, including Noon Goons staples, like the Icon Sweatshirt, Tag Sweatpants, and their baggy-fitting Glasser Denim Pants.