Brand: On

Model: Cloudnova

Key Features: The Cloudnova is equipped with On's next-generation connected CloudTec providing cushioning upon impact, as well as a bespoke Speedboard designed to propel you forward. The sneaker offers an unmatched fit with its redesigned tongue piece, while the inner sock construction is both soft and supportive. Customizable lacing then improves bend and flex, with rubber reinforcements supporting the natural rolling motion of the foot.

Release Date: May 7

Price: $150

Buy: On

Editor’s Notes: Swiss performance brand On continues to expand into the lifestyle market, as today we get our first look at the all-new Cloudnova silhouette. The limited edition sneaker will soon be available in sizes for men and women.

The Cloudnova is a product of ten years of Swiss-engineered running technology and minimal design. The sneaker is being marketed as a lifestyle silhouette, although it is outfitted with the brand's signature performance running tech.

You can enter On's online raffle for a chance to be one of the first to purchase the Cloudnova here.

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