PUMA Hoops Reinvents the Sky Silhouette for a New Generation
Sponsored StoryAfter PUMA Hoops unveiled a slick ad campaign last month featuring J. Cole dunking in the recently released Sky Dreamer, the brand is still finding new ways to serve up fresh variations of the retro basketball sneaker.
The Sky Dreamer is based on a popular basketball shoe from PUMA’s archives that made its debut in 1985 — the Sky LX Mid. The Sky LX boasted features like premium materials and superb ankle support that, aside from its good looks, made it one of the most recognizable shoes in the NBA. That’s why PUMA brought it back as a lifestyle sneaker with the Sky LX Mid Lux, effortlessly blending vintage sensibilities with upgraded materials and fabrications.
PUMA recently added another model to the Sky family — the Sky Modern. The silhouette is nearly identical to the Sky Dreamer and features modern PUMA Hoops tech like ProFoam cushioning and high-abrasion grip for extra stability on the court.
To showcase the features of the PUMA Sky Modern, we linked with artist Gary Lockwood — known professionally as Freehand Profit — who used an upcoming colorway to visualize the kicks in his trademark style. You probably recognize Freehand Profit’s previous work, who became somewhat infamous for creating face masks out of dissected sneaker parts.
Check out how Freehand Profit interpreted PUMA’s Sky Modern sneaker, and shop the full PUMA Sky collection at puma.com.
