In the world of sneakers, there’s no brand more classic than Reebok (it’s even embedded into the name of some of its more iconic styles). When it comes to the ever-evolving world of sneaker technologies, there’s very few that stack up to the lineage of Reebok’s iconic Pump. From tennis, to basketball, to street style-ready silhouettes, the tongue-based tech has helped Reebok stand apart from the sneaker competition. Its latest iteration? The Pump Supreme.

Longtime fans of Reebok will be pleased with this modern application of the Pump technology, which incorporates Reebok’s iconic air activator and bladder in the Pump Supreme’s slip-on silhouette. While the technology’s inclusion over the decades has introduced the Pump’s custom fit styling, the new Fit Sleeve moves that feature closer to the foot, simultaneously working as a unique sartorial accent on the laceless upper. Whether you’re a Reebok devotee or a high-fashion sneaker fan, expect heads to turn when you’ve got the Pump Supreme on your feet.

With designer collaborations and a modern design (including a partnership with buzzy fashion label Vetements), this enigmatic new Reebok sneaker is sure to take the footwear game by storm. Peep Highsnobiety’s exclusive photoshoot with the new sneaker, and keep an eye out at your local Reebok retailers and on Reebok.com for the Pump Supreme’s impending release date.

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