Highsnobiety
saks-super-bowl-2022-collabs-luxury-brands (9)
Saks

Super Bowl Sunday must seem like one of those bizarre regional sport "holidays" to everyone outside of America and with good reason, considering the fervor that heralds its yearly arrival. Saks is hoping to make the event more of an international thing this year by bringing in the world's biggest brands for hundreds of exclusive items.

Over two dozen luxury labels are on hand to help Saks celebrate the 56th Super Bowl, including Versace, Givenchy, Heron Preston, Balmain, and MCM, so there's reason to celebrate, even if you aren't prepping chips and dip for the big game.

Denver Broncos wide receiver Jerry Jeudy helps model some of Just Don and Reese Cooper gear, only a handful of the whopping 275 exclusive items hitting Saks' website and select flagships from now until February 13, the day of the event.

We're still in the NFL post-season at the moment; a dozen teams, including Tom Brady's Buccaneers and the LA Rams, who're hosting the Super Bowl even if they aren't in it, are still duking it out for their chance to take the title.

It's interesting how regionalized American football remains. Soccer, one of the world's most popular sports and the rightful heir to the title of "football" outside of the US, has a growing but still relatively small following in America and doubly so for other internationally-followed games like cricket.

Meanwhile, American football is very much an American sport. Unlike other North American sports that've successfully spread across the globe like basketball and lacrosse, football is very much domestic outlet.

All the more interesting that Saks is bringing in all these international brands — from CELINE to Dior — to celebrate football's biggest day.

Appropriately, its exclusive designs are influenced by Californian cool (where's Palm Angels, BTW?) and include plenty of easy athleisure: think breathable mesh layering pieces, hoodies, and track pants graced by sporty branding.

If Saks gets even a few international folks interested in a very American sport, that's a feat in and of itself. Considering the scale of this giant drop, it seems pretty likely that at least a few pieces will hit.

And, even if not, more for us.

We Recommend
  • sandy liang salomon collab 2024
    Sandy Liang's Salomons Are Bow-tiful As Ever
    • Sneakers
  • Kim Kardashian & Lala Anthony at Fanatics' 2024 Super Bowl party
    The Super Bowl Was Almost More Fashion Than Fashion Week
    • Style
  • Victoria Beckham's Breitling watch collab
    Today's Best Luxury Watches? All Designed By Women
    • Style
  • a ma maniere jordan 4 2024
    New Year, More Great A Ma Maniére Jordan Sneakers
    • Sneakers
  • Image on Highsnobiety
    For the Year of the Dragon, Fendi Made Pokémon Luxury
    • Style
  • Image on Highsnobiety
What To Read Next
  • Models wear Bottega Veneta's green Fall/Winter 2024 clothes during Milan Fashion Week FW24
    Red Is Dead, Wear Green Instead
    • Style
  • nike field general release
    Even Nike's Got a Slim Football Sneaker
    • Sneakers
  • Vans OTW's Authentic 44 sneaker in washed red canvas
    Vans OTW: Luxury Sneakers That Look Like, Well, Vans
    • Sneakers
  • fragment design's green Stanley cup collab
    Stanley Cups Have Streetwear Hype — But Are They Streetwear?
    • Culture
  • stussy converse collab 2024
    Stüssy's Converse Sneakers Are Wonderfully Hairy Again
    • Sneakers
  • HOKA's Ora Primo clog in green, black, and white colorways
    HOKA's Genius Mule Is Finally Back
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.