Stüssy is starting a new chapter. On August 31, the hallowed Californian surf brand will open the doors on its new London location.

The new store, located in Soho, is based just a stone's throw from the city's Supreme and Palace stores. To announce its new arrival, Stüssy took to Instagram to post a series of videos showing an 8-Ball —a symbol that has become synonymous with the label over thanks to its inclusion in various collections — rolling past various iconic city landmarks.

Buckingham Palace

Piccadilly Circus

Green Park Station

The store will stock Stüssy's Fall 2018 collection (some of which is already available in the UK capital's Dover Street Market), and much more.

Find it at:

Stüssy

115 Wardour Street

London

Londoners, are you hyped for the new Stüssy store? Share your thoughts in the comments.

In other news, Travis Scott just announced more Cactus Jack merch

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