Stüssy and CDG know there's no way to have too much of a good thing. The 40th anniversary collab they dropped last year has since become the stuff of streetwear legend, so it's only appropriate that they'd come back together for a third partnership.
Third, you say?
Yep! Besides the aforementioned capsule — which included a jacket, shirt, cap, and bag laden with Surfman co-branding — Stüssy and the COMME des GARÇONS diffusion line also worked on a beachy scent that was launched alongside a CDG wearable or two.
The first round of CDG stuff was far more comprehensive and collectible — it was an anniversary celebration, after all — with the varsity jacket in particular reaching ridiculous heights on the secondhand market.
But the CDG Parfums fragrance still makes sense in terms of Stüssy's impeccable world-building. The aged Californian brand currently is writing the book on how heritage streetwear brands can extend themselves far beyond the realm of mere streetwear.
Stüssy & CDG's latest joint effort also follows an especially strong seasonal collection and another choice Birkenstock collaboration, both demonstrating the strength of contemporary Stüssy: it's cool, it's what everyone wants to wear right now, and it's constantly selling out. Look out 'Preme!
As seen on Stüssy's London Chapter pals, the collection includes a black coaches jacket, grey hoodie, and a t-shirt in black or white laden with all kinda thematic graphics. Pretty concise.
Stüssy x CDG launched on September 24 at 10 a.m EDT via Stüssy's website and CDG's web store, where it sold out instantly (of course). However, various Stüssy, COMME des GARÇONS, and Dover Street Market stores will have limited wares in stock for in-person shopping.