Tyshawn Jones Became a Louis Vuitton Cowboy
Tyshawn Jones has seen it all. Even the most world-weary traveler is gonna get a little star-struck posing with Pharrell but not Tyshawn, who's now a LV veteran having attended both Pharrell's late 2022 presentation in Hong Kong and his Louis Vuitton Fall/Winter 2024 show in mid-January 2024
Jones took Highsnobiety on his trip to the front-row of Pharrell's way-out-West runway show and beyond, in the span of a very busy 72 (or so) hours.
Jones tried on Pharrell's new LV cowboy hats, shredded the LV Timberland boots — collab of the year? — and experimented with some fancy new skateboard holders, for starters, and that doesn't even include extracurricular shenanigans.
Fitting that even while in Paris, Jones made time to hit the deck, though.
You don't get to be a Supreme team skater with your own adidas sneaker without dedication to the craft, you know.
Plus, with Skateboard P at the head of the world's foremost luxury label, feels fitting that Jones, one of the great skaters of our day, would be sitting pretty during the highlight of Paris Fashion Week.
Oh right, the show.
Jones got to walk Louis Vuitton's pre-runway red "carpet," such that it was a carpet.
He wore those Timberland boots under jeans printed with the pixelated digital Damier pattern that's quickly been established as a quintessential Pharrell design element and an LV work jacket.
The vibe: yeehaw luxury. The 'fit: appropriate for a 25-year-old skater and the epitome of Pharrell's youthful new LV man, who mixes graphic puffer jackets, leather moto jackets, bolo ties, and double-knee pants with aplomb.
Jones also chopped it up with record exec Steven Victor, who put out the debut album of certified Pharrell BFF NIGO through his Victor Victor label in 2022. Casual meetup, et cetera.
To describe Jones' trip to Paris as whirlwind is to undersell things a bit.
Between Jones hanging out with industry heavy-hitters and taking a personal deep dive into Pharrell's yeehaw-ified Louis Vuitton, Jones got a lot done in a shockingly short period of time.
That's fashion week for you!
