Highsnobiety

UCLA and Nike’s Jordan Brand announced yesterday that the legendary university’s athletic department would now be outfitted by the Jumpman. The six-year deal begins on July 1, 2021 and sees Jordan Brand serve as the official athletic footwear, apparel, and equipment provider for the football and men's and women’s basketball programs, as well as all other varsity sports teams.

UCLA becomes just the fifth university in the US to partner with Jordan Brand on its football program. The university’s current outfitter is Under Armour, while UCLA was signed to Nike’s fierce rivals adidas before that.

“UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond.

“UCLA has a rich tradition of excellence on the court and field, as well as in the classroom. Like Nike and Jordan Brand, the Bruins have a championship mindset and their impact is felt both in sport and within the community,” says Craig Williams, Jordan Brand President.

Expect UCLA x Jordan Brand gear to hit stores next fall, while we’ll likely begin to see some of Jordan Brand’s famous PEs on some of the university’s high-profile players soon.

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