Merrell
NAME
Merrell Shoe Company
HEADQUARTERS
Rockford, Michigan, U.S.
FOUNDED
1981
WHAT IS MERRELL KNOWN FOR?
Merrell is most known for its high-quality outdoor footwear, including hiking boots and trail running shoes. They are also recognized for their comfortable, durable design and excellent traction for outdoor activities.
ARE MERRELL SHOES GOOD FOR HIKING?
Yes, Merrell shoes are excellent for hiking. They offer a range of hiking footwear that provides support, durability, and protection for various terrains. Many hikers prefer Merrell for their reliable performance on trails.
IS MERRELL A SUSTAINABLE BRAND?
Merrell has been making efforts to become more sustainable by using recycled materials and eco-friendly production processes. They aim to reduce waste and environmental impact, but they are still on their journey toward sustainability.
WHERE ARE MERRELL SHOES MADE?
Merrell shoes are designed in the United States but are manufactured in various countries around the world, including Vietnam, China, and Mexico.
HOW DO MERRELL SHOES FIT?
Merrell shoes generally fit true to size, but it's always recommended to try them on or check the company's sizing chart, as fit can vary depending on the model and design of the shoe.
ARE MERRELL SHOES WATERPROOF?
Many Merrell shoes are waterproof, especially their hiking boots and shoes that feature M-Select DRY or GORE-TEX technology. These materials keep feet dry in wet conditions while maintaining breathability.
DOES MERRELL HAVE VEGAN OPTIONS?
Yes, Merrell offers vegan footwear that does not contain any animal products. These shoes use synthetic and plant-based materials.
WHAT BRAND IS MERRELL SHOES?
Merrell was established in 1981 when two executives for the Rossignol ski company, Clark Matis and John Schweizer, decided to launch a new maker of hiking boots. Since 1997, the company has been a wholly-owned subsidiary of shoe industry giant Wolverine World Wide.
1981
Randy Merrell, a custom boot maker, John Schweizer, and Clark Matis, a former Rossignol ski company executive, co-founded Merrell Shoe Company in Waitsfield, Vermont. Merrell's first product was a high-end, custom-made hiking boot selling for $500.
1983
The company was gaining attention for the quality and comfort of their boots. Backpacker Magazine named Merrell boots "the most comfortable and functional boots in North America."
1990s
The brand expanded internationally and became recognized worldwide. Merrell started to broaden their product line from boots to include lighter-weight hiking shoes and other types of outdoor performance footwear, including trail running shoes.
1997
Merrell was acquired by Wolverine World Wide, a large footwear corporation that owns a portfolio of footwear brands.After the acquisition, Merrell expanded rapidly with Wolverine World Wide's global distribution network.
2000s
Introduction of the Merrell Chameleon, a hiking shoe that became popular for its versatility and durability.The brand launched its first apparel line, venturing beyond footwear.
2006
Merrell established its "Merrell Kids" line, offering durable and supportive shoes designed specifically for children.
2007
The company introduced its "QForm" technology, designed to provide proper cushioning and support for women's feet and their unique stride patterns.
2010
Merrell entered the barefoot and minimalist footwear market with the launch of the Merrell Barefoot collection.
2015
The brand celebrated its 35th anniversary.Merrell launched the Capra, a hiking shoe inspired by mountain goats, designed for optimal performance on tough terrains.
2016
Merrell introduced the "Trailhead" collection, which included a range of clothing and footwear with a more urban aesthetic suitable for both outdoor and city environments.
2020
In response to the COVID-19 pandemic, Merrell expanded their online presence and focused on direct-to-consumer sales strategies.The company also ramped up its sustainability efforts, launching more eco-friendly products.
2023
In 2023, Merrell was rated the top barefoot running shoe for beginners by Wired.
