Norse Projects was founded by Tobia Sloth, Anton Juul and Mikkel Grønnebæk.
Norse Projects is a contemporary clothing brand based in Copenhagen. Bringing streetwear, classic workwear and high-end fashion together, they design and develop seasonal collections for both men and women under the guidance of creative director Tobia Sloth.
The brand originated as a chain of skateboarding stores which began, like fellow streetwear giants HUF and Supreme, as an in-store apparel line. When the initial range of graphic tees took off in the local community, the brand made its mark in streetwear. The label opened its flagship store in central Copenhagen in 2004 as an art gallery and streetwear store.
Norse launched its own menswear line in 2009 and its womenswear collection in 2015. Collections are made up of shirts, trousers, classic graphic tees, beanies and more, making a streetwear label with a sleek and classy European twist. The brand is notorious for its selective but well-received collaborations.
In 2013, the label teamed up with Vans to release a limited collection during Paris Design Week. In 2016 they returned to collaborate with Doc Martens and created a trio of three-eyed low tops. And in 2017 the label brought its famous sleek style to adidas and New Balance silhouettes. Most recently Norse teamed up with GORE-TEX to bring their signature jackets a new, improved finish.