As most of you should know by now, the brothers Dassler founded together a sportswear company in the early 20th century going by the name Gebrüder Dassler Schuhfabrik. During World War II the two brothers had an enormous falling out and they decided to split ways. As a result one brother founded adidas and the other brother founded PUMA, with both companies founded in a little village going by the name Herzogenaurach. The global headquarters of both companies is still in that very same village where they were both founded.

The Wall Street Jounral took a closer look at the little town and more specifically the 70-year-old feud around sneakers. In the article they explore the history of the falling out, what that meant for the little town, and more specifically the local soccer clubs. Of course one club was sponsored by adidas and the other one by PUMA. Recently it was suggested that the two should be training together, which finally seems to have opened the way to end the age old beef in the village between people and ex-employees of the two brands.

All in all, a fantastic story. Read the full article here.

  • Photography:EMMERENTZE JERVELL/THE WALL STREET JOURNAL
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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...

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