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The relationship between the fashion industry and hip-hop music has never existed as prolifically as it does today. While rappers’ obsession with fame, glamour and materialism has been gloated about in their songs for years, heavy-hitting emcees are – and have been – fully immersing themselves in the world of fashion with labels cosigned deals of their own; Kanye, Nicki Minaj, Jay Z and Diddy being prime examples.

To prove the ever-enduring relationship between the two mediums, Macy’s newly launched site M has produced an infographic detailing which brands are the most name-dropped in hip-hop music, analyzing lyrics from the last 20 years (concluding with August 2015). Whether it’s A$AP Rocky shouting out over 17 fashion brands in “Fashion Killa,” or The Notorious B.I.G.’s mention of Moschino in “Hypnotize,” there are countless songs laced with fashion designers’ names; some artists even devoting entire songs to a brand’s namesake – “Tom Ford” by Jay Z, “Versace” by Migos, “My Adidas” by Run-D.M.C. and “Gucci Gucci” by Kreayshawn, just to name a few.

The study discovered that Gucci topped the “10 Most-Mentioned Fashion Brands In Hip Hop” chart, with fellow Italian fashion mainstays Versace and Prada rounding out the other luxury brands that made the cut. But when it comes to rappers’ love affair with streetwear, Nike proved to be the world’s biggest  – and most Instagrammed – brand to date, copping second place on the chart.

Head over to M to peep the charts and listen to a few of our favorite fashion-centric rap songs below.

Words by Nico Amarca
Fashion Editor, North America
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