Surely we saw this coming, right? With all the hype surrounding the capsule collection between H&M and Balmain – which promised the masses a more affordable price point for Olivier Rousteing’s creations – we all knew there would be hysteria.
However, many expected something more akin to a release of a highly-sought-after sneaker from Nike or Surpreme, not a worldwide panic that turned hypebeasts into actual monsters.
While some took to Instagram to showcase how they were styling the pieces they managed to purchase (and perhaps as a proof-of-life to friends and loved ones who knew they were heading into the fray), others used the social media platform to document the chaos.
Here are the wildest scenes we’ve seen – ranging from bedlam in London to a certifiable track meet in Dubai:
You can’t be serious! This brave woman @honeygerman caught footage of the chaos of #hmbalmaination #balmain. Her courage must be commended. She should work for CNN in the field after this! This is crazy! #retailproblems #retail #Style #styleblogger #fashion A video posted by Nicole Nichelle (@kuchkuchhotahain) on
Balmain x hm at dubai وصل لدبي who went and who was too afraid to go comment and tag below مين رااح . . #mydubai #dubaimall #dubai #hmbalmaination #balmain #h&M #hm A video posted by The Fashion Journal (@instagashion) on
¤ This morning’s madness for #hmbalmaination Onto the next collaboration… #firstworldproblems #hm #mydubai A video posted by Sara Al-Pachachi (@sarasalehpachachi) on