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zoolander testino

Continuing to present their vodka as the natural drink of glamorous fashion, CÎROC are back – except this time with something a little left-of-field.

For the next installment of the luxe vodka label’s “On Arrival” campaign, Derek Zoolander joined fashion photography doyen Mario Testino in NYC to celebrate the arrival of Zoolander 2 and  CÎROC’s “Blue Steel” Ultra-Premium vodka – a drink that’s literally been made in the “ridiculously good looking” model’s own image.

Mr. Derek @zoolander captured by @mariotestino on arrival, making blue the new black – coming soon #CIROCVodka #BlueSteel #Zoolander2

A video posted by CÎROC Ultra Premium Vodka (@cirocvodka) on

Repping his pose and flanked by genuine models at the top of their game, even if Zoolander’s doesn’t make it onto a real model agency’s books, at least Derek can say he had a drink designed exclusively for him.

CÎROC’s “Blue Steel” bottle has been made in collaboration with Testino and comes in a luxe iridescent blue with added hints of silver, available in standard 70cl and 1L formats. In addition, a 1.75cl bottle is available at certain, exclusive bars. Unlike other vodkas which use cereal grain or potatoes, CÎROC is crafted exclusively from fine French grapes which gives it a smooth and luxe taste.

Peep the glossy editorial and behind-the-scenes pics above.

Remeber, if you’re drinking, then drink responsibly. Visit www.DRINKiQ.com for more info.

Branded Content Editor
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