Continuing to present their vodka as the natural drink of glamorous fashion, CÎROC are back – except this time with something a little left-of-field.
For the next installment of the luxe vodka label’s “On Arrival” campaign, Derek Zoolander joined fashion photography doyen Mario Testino in NYC to celebrate the arrival of Zoolander 2 and CÎROC’s “Blue Steel” Ultra-Premium vodka – a drink that’s literally been made in the “ridiculously good looking” model’s own image.
Repping his pose and flanked by genuine models at the top of their game, even if Zoolander’s doesn’t make it onto a real model agency’s books, at least Derek can say he had a drink designed exclusively for him.
CÎROC’s “Blue Steel” bottle has been made in collaboration with Testino and comes in a luxe iridescent blue with added hints of silver, available in standard 70cl and 1L formats. In addition, a 1.75cl bottle is available at certain, exclusive bars. Unlike other vodkas which use cereal grain or potatoes, CÎROC is crafted exclusively from fine French grapes which gives it a smooth and luxe taste.
Peep the glossy editorial and behind-the-scenes pics above.
Remeber, if you’re drinking, then drink responsibly. Visit www.DRINKiQ.com for more info.