To make it as a professional photographer like Atiba Jefferson you not only have to know your craft and be adaptable, but you have to push through even when things seem tough. This is especially true when you’re a genuine creative, either just starting out or with some experience already under your belt, but it’s something that Atiba knows all too well.
The next chapter of the #TheCreatorClass and Canon Canada’s four-part video series documenting Atiba ahead of his premier photo exhibition in Toronto hones in on the photographer’s work with professional skateboarder TJ Rogers.
However, it also tells the story of Atiba’s early years starting out in LA and how he acquired his first Canon set up, seemingly against the odds and when at rock bottom.
The collaborative film from #TheCreatorClass and Canon Canada is part of an ongoing series hosted at the Canon Creator Lab production studio and event space in #TheCreatorClass Toronto workspace.
#TheCreatorClass is a multi-platform channel dedicated to creator culture, bringing together the stories, projects and insights from a global community of photographers, filmmakers and cultural leaders on YouTube, Instagram, Snapchat, and the website. Stayed tuned for more exhibitions, collaborations and panel sessions on the channel and across Highsnobiety.
See #TheCreator Class movie with River Tiber soundtracking a moment.