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Gucci’s campaigns have typically been a thing of art, and this season they’re taking their SS17 advertising campaign to the streets of Rome to celebrate the eccentric, surreal and bizarre.

Reminiscent of old gladiator-themed movies, the campaign features wild cats such as lions and a cast of other wild characters like giraffes joining the models (and also acting as models) in showcasing a vibrant collection. Thematically, the new campaign serves as a homage to personalities like Cy Twombly, Mario Schifano and Laura Betti, resulting in a series of compelling compositions that champion the unconventional individuals found in the historic city.

The new campaign is set to run from January 1, for more Gucci check out their “Blind for Love” book.

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Words by Marcus Cho
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