Apple Music executives Jimmy Iovine and Larry Jackson have opened up about the streaming deals (or lack of them) of some of today’s biggest artists in a new interview with The New York Times. The insightful – not to mention rare – interview includes juicy nuggets about Frank Ocean’s split with his label, as well as the reasoning behind Kanye West’s decision to stream exclusively on TIDAL.
Frank Ocean famously split from Def Jam and chose to partner with Apple to release Blonde independently. Here’s what Iovine had to say about it:
We wanted to work with Frank Ocean. We had a deal—we were working with Frank Ocean, and he controlled where his music came out. Why would it be in our interest to be part of a fast one, a slow one or any one? We were getting the record no matter what. Whatever happened with him and Universal is really between him and Universal. It has nothing to do with us. Nothing.
Iovine also talked about Kanye West’s decision to release The Life of Pablo on TIDAL instead of Apple:
He was part of Jay’s thing and chose to make a deal with his friend, and I respect that. I kind of felt like it was going to happen before it did. Jay Z and Kanye — that’s a very natural thing for them to work together. Everybody moves on. You try to do the best with what you’ve got and ignore everything else. That’s why horses get blinders in horse racing: You look at the horse next to you, and you lose a step.
On top of revealing insider details on the deals, Iovine also revealed who would be the top of his Christmas wishlist to sign to Apple.
I would have loved to see Adele launch through the streaming service. But it wasn’t in the cards. It just wasn’t in our realm.
Read the full interview with Iovine and Jackson here.
In other music news, The Game announces his final album and upcoming jail sentence.