Fancy some acid-tinged sunshine rap to accompany the incoming bout of warmer weather? Feast your eyes on the ethereal visuals for east London’s Jay Prince’s new track, “Anthem.” The settings for the video resonate with Prince’s sound to perfection. Flaunting a technicolor hoodie whilst he sways hazily across a beach sipping slushies and lounging in drop-tops, Prince’s sun-soaked track marks the start of the transition into the warmer seasons ahead.
The skippy R&B beat and joyous vocals ring out like the more soulful, smoother cousin of the UK’s thriving grime scene – which actually originated right by Jay’s birthplace in Newham. Channelling Chance the Rapper-like independence and blending it with the languid vibes of ATLiens era- OutKast, Prince has forged a uplifting and euphoric sound that is destined to carry on it’s ascendency. See for yourself in the visuals below.
Purchase “Anthem” here, and if you’d like to hear some more of Jay, stream his most recent album Smile Good below.
In other music news, Drake and Wizkid have released their own surefire summer hit. Listen to “Come Closer” right here.