Where the runway meets the street

Not long ago, New York City streetwear brand NOAH posted a blog entry breaking down the price of the brand’s menswear collections.

Now a second entry has been published, explaining the costs associated with NOAH’s made-in-Canada “Practice Cloth” textile. Taking inspiration from vintage Patagonia rugby shirts, NOAH adheres to very high production standards, using dense jersey—made from the world’s highest grade cotton, which is grown in the USA. Outlining production and manufacturing in the most transparent way possible, even revealing the wholesale price of $33.08, NOAH explains:

“Most people might think making an item like this is easy. This is only true if all you want to do is slap a graphic on a pre-existing blank, most of which are made outside of North America, and are made of less-than-substantial fabrics. Making your own however, is a different story entirely. Once you get into the logistics of creating your own fit, choosing colors and garment treatments that aren’t readily available, and essentially design a garment from the ground up, everything changes. And factories that are actually cooperative usually ask for an astronomical minimum order. Their reasoning is that huge orders make it worth their while to develop a new fabric, even for a simple jersey.”

Check out the full breakdown on the NOAH blog. NOAH’s Winged Foot Practice Top is available online now.

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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