Tune in and turn up

JAY-Z has shared “Footnotes for ‘Kill Jay Z’,” a behind-the-scenes segment delving deeper into the 4:44 track.

The rapper has already posted similar videos for the album’s title track and “The Story of O.J.” Directed by Chappelle’s Show co-creator Neal Brennan, the clip sees a handful of stars ponder the weighty concept of ego.

Jay himself doesn’t miss the opportunity to get philosophical, as he so often does. “Jay Z, the public persona, couldn’t have this conversation, so he has to be eliminated, he has to be removed,” he says. “So it’s really Shawn Carter speaking Jay Z, and he has to convince him to move aside.”

TIDAL users can watch the video in full below. Non-subscribers will be given a brief preview.

At the end of the piece, Hov announces his next release: the video for “Adnis” featuring Mahershala Ali. Catch that this coming Friday, July 28 at 4:44.

Yesterday, Diddy claimed 4:44 was the best album of 2017.

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