In an effort to reduce the insane lines that snake around the block every Thursday, Supreme has introduced a ticketing system for the first drop of the season in London and NYC.
In London, a location was emailed out for fans to queue between 11 a.m. and 2 p.m. to receive a coveted place in line on Thursday.
New York fans had an easier time, with a ticketing system being organized solely online. Each signup was then given a random place in the line and an allocated time slot to show up, though available places filled up almost immediately.
This isn’t the first time the brand has implemented a system like this — and it doesn’t always work.
Supreme has long been issuing tickets for particularly sought-after collabs, but late last year the ticket system itself had to be shut down after near-riots at the NYC box logo signup location.
If you missed the ticketing today, click the link below to ensure you’re first in line next time.
Now, read how to buy a Supreme Box Logo hoodie online.