This year’s Bread & Butter by Zalando has seen some of the world’s strongest and biggest brands showcase some of their latest and best product—from Nike’s Zalando-exclusive Air Force 1 to adidas Originals, FILA, Superga and even Vans and Karl Lagerfeld previewing their ultra-hyped collaboration—much of which you can buy straight away. Fashion shows from G-Star RAW, Topman, Topshop and Viktor&Rolf, as well as a Dame Vivienne Westwood retrospective exhibition have given added fashion feels as well. Meanwhile, The Festival of Style and Culture has lived up to its festival name, with headline acts M.I.A. and FKA twigs shutting down Friday and Saturday night, supported by Wyclef Jean on Friday and Yung Hurn on Saturday night.
Tonight, Sunday September 3, Virgil Abloh will take to the decks for the festival’s final closing party from 10 p.m. in Festsaal, following RIN who’ll be spitting bars from 8.30 p.m. Meanwhile the Austrian indie band, Bilderbuch, headline the main B&&B stage from 9 p.m.. Check out the final music and fashion schedule via breadandbutter.com, and get your final day €20 tickets here or at the door.
However, Bread & Butter is live, now, and all the way in Berlin, and you’re stuck here reading about it on the internet. But don’t worry, we got you. If you can’t make it down, we did the hard part and scoured the entire festival site to bring you some of the hottest products so you can cop ’em right now. For all the action going down at Bread & Butter, be sure to head over to breadandbutter.com/live for selected highlights, live streamed onto your screen. Or if you want to stick to Highsnobiety curation, here’s our quick tour of the festival floor, below, and via our Facebook.
HilfigerDenimxZalando – an exclusive collection for Zalando
The legendary American brand’s denim subline, Hilfiger Denim, partners up with the e-commerce team behind Bread & Butter, Zalando, for an on-point exercise in restrained, ’90s-inspired, instantly-wearable apparel. The collection spans everything from outerwear pieces to underwear, with heavy use of a starker Hilfiger Denim logo appearing across garms. Our personal favorite: the glossy black puffer jacket.
A special piece from the California heritage label, Levi’s crafted a commemorative Berlin version of its signature brand t-shirt as a nod to Bread & Butter this year. Available for guys and girls, cop it in person at the festival and you could customize it, but for everyone else (and those that vibe off the European city) there’s, this. Check out the other Levi’s exclusive via Zalando.
ASICS Tiger’s GEL-LYTE V from the label’s Kazoku Pack drops in a low-key ‘marzipan’ colorway exclusively for Bread & Butter, while its sister, the GEL-LYTE III is draped in vanilla cream. We’d cop them both, but the V is our fave.
The Italian sportswear label has been back on everyone’s radars for a while now. And, to be honest, it’s well-deserved. The brand continues to revive the ’90s casual sportswear look in its own signature style, and for Bread & Butter they don’t disappoint. One of our favorites was this Zoltan shirpa fleece trackie top, which’ll be pure vibes in the fall and winter months for girls or guys.
The Three Stripes have brought a bunch of new and old classics to Bread & Butter. For the guys, adidas Originals deep-dived into its archives and brought back an OG colorway of one of its all-time classics, the LA Sneaker. Designed and released to commemorate the 1984 Olympic Games in the City of Angels, at the time it was one of the most technologically advanced sneakers around with its distinctive detachable heel plugs allowing wearers to customize the ride and support. The boldness of the orange colorway gave us the feels and made it into our selection.
Not every brand needed a brand lab booth to show off what it’d been working on the past season. Case in point: G-Star RAW, which used another aspect of the Bread & Butter Festival of Style and Culture to showcase its wares, the Bread & Butter fashion shows. Headed up by designer Aitor Throup and strategically collaborating with Pharrell Williams, we spotted these incredible versions of their famous Elwood jean, available in three out-there prints. Check them out being worn by @sandershawny, @alessaa_w, @dillanxwhite, @maryljean and @starecasers for some style inspo.
Rising Berlin streetwear label YOURTURN turned out in one of the festival’s best brand label experiences, converting their spot into a pawn shop—complete with all the tat, gold, dying house plants and all sorts of delicious dinginess that a pawn shop implies. While you could go and get a photo of your face printed on a t-shirt, this graphic piece caught our eye.
More strong stuff from the German giants came in the form of three silhouettes spanning the past and very much present of adidas Originals’ sneaker heritage. A low-key vibey Campus silhouette in gray, off-white and metallic, an LA Trainer in clear brown and ice pink, and an NMD_R1 in raw pink made it onto our list. However, an honorable mention goes to the Stella McCartney-designed performance wear line as well, which you can check out over at Zalando.
These black/fressia tracksuit bottoms from the leaping cat drop as part of the label’s FW17 collection, but it’s the side-stripe on the side in yellow that makes them a winner.
HilfigerDenimxZalando – an exclusive collection for Zalando
You know the HilfigerDenimxZalando collection is a stand out one for us this year, and this rose gold-tinged track top for women just adds to the collection’s strength.
The Ragged Priest
The upcoming British streetwear label, The Ragged Priest, and its collection crosses sci-fi themes with an element of ’90s grunge, laced with all the teen spirit and counterculture-tinges you’d expect. The label has found its way onto the shoulders of Rihanna, so you know it’s a vibe.
As part of the ‘force is female’ theme, the Swoosh’s Bread & Butter-exclusive AF1 is obviously a must. The brand lab hosted customization workshops as well, so you could make your AFs your own. Available in pure ice white or buttery yellow. Doodles at your discretion.
The Italian footwear specialists come up with a fashion-forward sneaker with an extended midsole and lightly blushed pink pops on the laces, eyelets and around the soleunit seam. We’re feeling it.
For more info on some of the products featured above, check out our live unboxing from Bread & Butter, below.
Next, read what the new Bread & Butter by Zalando means for the wider trade and fashion show industry.
- Photography: Highsnobiety