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Designer: Burberry

Location: London, UK

Season: Fall/Winter 2017

Key Pieces: Any of the pieces splattered in Burberry’s legendary ”vintage check” will no doubt be a hit, and the house’s boxy sportswear looked equally wearable.

Editor’s Notes: Over the weekend, Christopher’s Bailey’s Burberry presented not its SS18 show like the rest of its peers on the London Fashion Week circuit, but FW17. That’s because Burberry transitioned to the so-called see-now-buy-now model a while back, so all of the pieces you see above are now available to shop from the house’s online store.

In terms of clothing, Burberry revived its notorious ”vintage check” pattern, which it famously abandoned during the so-called “chav panic” of the late ’90s. Times change, though, and what was once feared as a signifier of working class undesirables is now, apparently, in. 

Beyond the fact that ’90s nostalgia and streetwise swagger are all the rage these days, Burberry’s look into its own past comes during a period of intense introspection in Britain, when Brexit has had the country deeply questioning its own identity. That’s probably why Bailey’s many checked pieces were paired with aristocratic motifs (and equally high-end price points, naturally).

For more fashion eye-candy, check out MM6 by Maison Margiela’s SS18 presentation.

  • Photography: Niklas Halle'n/AFP/Getty Images
Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin