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For most people, Netflix is no longer a creature comfort. Thusly, the monthly charge falls under a category of staple utilities like one’s cellphone.

Today brings the news that the streaming giant is raising its prices for the first time since October 2015 for most of its 53 million U.S. subscribers.

The service’s standard tier – which used to cost $9.99 USD – will now cost $10.99 for a plan that includes HD and allows people to simultaneously watch programs on two different internet-connected devices. The premium tier – which is available in Ultra HD and allows users to watch on up to four screens – will go up from $11.99 USD to $13.99 USD.

While this move is certainly aimed at helping foot the bill for the $6 billion USD they will spend on content this year, the service insists that they’ve also added key features like the ability to download shows and watch them offline.

As it stands, Netflix’s base package – which gives users unlimited movies and TV shows on one device in standard definition ($7.99 USD) is still less than Amazon ($8.25 USD per month) and Hulu ($10 USD per month).

For those with an existing Netflix subscription, emails will begin being sent out by October 19 alerting consumers of the price change and the ability to opt out if one can’t shoulder the added financial burden.

For more Netflix coverage, check out everything coming to and leaving the service in October.

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