Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
What's Going on With TikTok's 'Veneer Techs?'
Forget Movie Magic — Sofia Coppola Does Makeup Magic, Too
Face Value: The 5 Best Beauty Drops of April
Bella Hadid's Skincare-Meets-Fragrance Brand Is Here
Paul Mescal's Got Nothing on Chris Pine's Red Carpet Short Shorts
Charlotte Tilbury's New Fragrances Will Give You 'Invisible Superpowers'
CELINE's New Perfume, Its First in 2 Years, Is a Sweet Treat
Thanks to Snif's Pizza Perfume, You Can Eat Your Slice & Wear It Too
Alaïa's Mary Jane Is the It-Shoe of 2024, Data Confirms
A24's Makeup Manual Isn't Pretty (EXCLUSIVE)
Beware 'Faux-Tox': Fake Botox Injections Are Making People Sick
Is Lana Del Rey “Back,” or Has Her Body Just Changed?
