Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Vanilla Perfumes Aren't So "Vanilla" Anymore
Sol de Janeiro's "Spider Cream" Isn't Real, It Can't Hurt You (But It's a Great Meme)
Capitalism Really Popped Off This Year: What We Bought & Loved (& Maybe Hated) in 2023
2023's Defining Fashion Pieces, From Ballet Flats to Bayonetta Glasses
Melanie Martinez, Unlikely #PerfumeTok Star, Made the Wildest Celebrity Scent of 2023
EXCLUSIVE: This Hoodie Smells Like Your Middle School Crush
Crystals Are Gen Z's Best Friend: Inside Swarovski's Rebrand
In the Metaverse, Perfume Is About Everything But Scent
Luxury, Schmuxury: A $20 Bag Won the Year in Fashion, Data Reveals
