Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Fragrance Brand House of Bō Isn’t Afraid to Be a Crowd-Pleaser
EXCLUSIVE: A Masterclass in Coquettecore Beauty at Sandy Liang SS24
'The Face Is a Poem': Haider Ackermann Enters Beauty With Augustinus Bader
Ann Demeulemeester Is a Perfumer Now, Too
Mina Le's Beauty Lookbook
With Zendaya's Help, Lancôme & the Louvre Turn Greek Mythology Into Makeup
Dior's Most Iconic Perfume Gets the Francis Kurkdjian Treatment
Marc Jacobs Beauty Is Officially Relaunching With Coty
Rabanne's Space Age-y Makeup Line Is Slick AF
D.S. & Durga's Tennis-Inspired Fragrance, Crush Balls, Is an Ace
Frédéric Malle's New Fragrance, Heaven Can Wait, Is a Love Story in a Bottle
Studio Ghibli Turned Its Most Iconic Movies Into Fragrances
