Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
A ‘Universal’ Blush Brings Beauty’s Shade Problem Back to Light
From the Co-Founder of Starface, a New Brand Destigmatizing Drug Safety
It's Not Sweater Weather Until the Olsen Twins Say So
With New Fragrances, Glossier Moves Beyond 'You'
Versace’s Perfume Bottle Shoes & Bags Are Fashion For Fragheads
Is the GAP Cool Again?
At Fashion Week, Nara Smith Cooks Up a New Kind of Celebrity
Goodbye Brat Green, Hello Butter Yellow
Under Harris Reed, Nina Ricci Gets a Big Beauty Launch
Sasha Obama Is the People's Princess of Gen Z Style
Blip Gives Us Another Reason to Toss the Vape
Your Favorite '90s Hair Product Is Back — Original Formula Included
