Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Netflix's Abercrombie & Fitch Doc Asks: Is Fashion's Y2K Revival Problematic?

  • Forget the Met Gala — Hal Baddie's "HAL Gala" Is NYC's New Hottest Ticket

  • TikTok's "Zara vs. SHEIN" Obsession Shows Just How Soulless Fast Fashion Is

  • Kim Kardashian Is a Fan of Heven x Coperni's Swipe Bag, Too

  • SHEIN's Staggering Valuation, Nike's Dunk Drop Calendar, & Kirsten Dunst's 2003 Met Gala 'Fit

  • Fashion Obscura: Kirsten Dunst's 2003 Met Gala 'Fit

  • Lizzo's New Shapewear Brand, YITTY, Is Good as Hell

  • Bored Ape NFTs Have Entered the Beauty Chat

  • Saint Laurent's New Podcast Is Called 'Smoking,' Obviously

  • Palianytsia Is Your Master List of Ukrainian Fashion Brands to Support