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Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • adidas Skateboarding Is Still One of the Coolest Things the Brand Has Ever Done

  • The adidas Superstar Has Never Been Breezier (or Pinker)

  • A'Ja Wilson’s First Nike Is A’One Hell of a Shoe

  • This Gorgeously Retro New Balance “Dunk” Comes From a Pre-Internet Skate Era

  • New Balance’s Uber-Chunky Sneaker, Wrapped in a Bandana

  • Loafers or Sneakers? These Pairs Refuse to Choose

  • This Isn't a Grey New Balance Dad Shoe! It's a Highly Engineered Skate Shoe

  • Nigo’s Retro Nike Air Force Has Its Own Bling

  • If Steve Jobs Wore Sneaker-Loafers, It Would Be These

  • An adidas Sneaker Designed By a Grandma as an Ode to Grandmas

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