Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • Willy Chavarria's Dressy Reinvention of a Bulky adidas Basketball Shoe

  • This Isn't a Vans Skate Shoe, It's an Ultra-Tough Trail Shoe

  • New Balance Quietly Reinvents the Dad Shoe, Again

  • Nike's Air Max Skate Shoe Already Went Silver, Now It's Going for Gold

  • The Classic adidas Samba, Made Thrillingly Frilly

  • After Perfecting The Samba, Wales Bonner Created Her Own Super-Flat adidas

  • With adidas, Brain Dead (Again) Made Bowling Shoes Legitimately Stylish

  • These Blacked-Out New Balances Aren't as Basic as You Think

  • Two Outfits, One Message: Paige Bueckers Makes Her Grand Entrance

  • Zidane’s Legendary adidas Boot Is Back — But Way Softer

  • Your Favorite Tastemaker's Favorite Japanese Outdoor Gear