Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • Kith Made New Balance’s All-New Dad Shoe a Gorgeous Elderly Icon

  • The Classic adidas Crazy 8 Is Back But Not as You Know It

  • Patta Channels the Rhythm of the Caribbean For SS25

  • A Wonderful Workwear Makeover for New Balance’s “Dunk” Skate Shoe

  • Soul Rebel: Bob Marley's Underrated Fashion Style

  • James Harden's Sneaker Legacy Evolves With a Souped-Up Basketball Shoe

  • adidas Sambas Go Elegantly Chunky With a ‘90s Skate-Ish Makeover

  • adidas & HAL STUDIOS Bring Back Pure '90s Basketball Nostalgia

  • Looking Back At The Best Nike Sneakers Released in the Last Few Years

  • How a Crashed Party Sparked Berlin's Coolest Activewear Brand

  • These Bucket Hats Have Evolved for Fall & Winter