Last season saw AC Milan win its first Scudetto in over a decade and its nineteenth in total, so its home jersey for the upcoming 2022/23 season was always going to be a bit special, right?

A progressive take on the Italian side’s archetypal red and black ensemble, this season’s PUMA home jersey draws inspiration from Milanese heritage, new generations and something the club describes as “That Milan Touch”.

While “That Milan Touch” may seem like just marketing spiel, it actually carries some weight. As a city renowned for its style and beauty, Milan looks to connect its reputation as one of the sport’s most successful teams, with its penchant for being one of the world’s fashion capitals in this season’s home jersey.

A black base frames the red stripes into a progressive take on the club’s identity, which also features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.

“The Rossoneri shirt has always symbolised the class that distinguishes Italy and Milan in particular: charming, refined, sophisticated,” AC Milan’s Olivier Giroud tells Highsnobiety.

“The new kit fully expresses its values and vision, a Club that is synonymous with history and, at the same time, the future, with success as well as style, with passion that is rooted in the city of Milan but simultaneously extends to millions of fans around the world. Wearing it together with them, with the Scudetto patch on our chests, will truly be a source of pride for us.”

Available online now, pre-orders – which started on July 1 – saw the club sell over three times the jerseys that were sold in the three-days of pre-order last season and, while to many that might indicate some pretty great fans, it could also signify glory hunters. But I’ll let you decide that.

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