For someone who no longer plays football (those days are well behind me), my vast collection of football boots shows no rationale.

From early 2000s Predators and crisp Copa Mundials, to a pair of Mizuno that literally hover above a box of artificial grass (!!!), my extensive array of unworn on-pitch footwear is about to increase after Rick & Morty (!!!) revealed adidas’ new X SPEEDGOAT silhouette.

Unveiled via a short-film which features cameos from Mohammed Salah and Vivianne Miedema, the boot – which arrives in a mad neon green colorway – is said to have “been designed for the fastest players” to help them “unlock speed in all dimensions,” according to adidas.

First introduced in 2020, adidas’ SPEEDFRAME technology has been updated this time around with a new lightweight sole plate, which houses a new multidimensional stud design to give players added grip when switching direction.

“If one thing’s for certain in modern football, it’s that the game is getting faster and faster,” explained Franziska Aurnhammer, Senior Product Manager at adidas.

“Faster attacks, faster reactions, and faster athletes. But ‘speed’ itself is also changing with the times. Top speed linear sprints used to dominate the game. In 2022, speed is multi-dimensional, encompassing mental quickness, positioning, space creation, and more.”

By enlisting the help of Rick & Morty the boot – which is available via the adidas webstore now from $250 – the sports label aims to give “fans something they'd never seen before,” which has unquestionably been achieved. Yet, it does still beg the question, as to why?

Whatever the reason, we’re pretty into it, and I, for one, am all for more cartoon-football crossovers in the very near future.

What To Read Next

  • Image on Highsnobiety

    Seriously, Celine’s Winter 2023 Show Was a Rock N’ Roll Concert

    Style
  • Image on Highsnobiety

    ASICS Like You’ve Never Seen Them Before

    Sneakers
  • Image on Highsnobiety

    Slip Into Suicoke's Cozy MM Snow Boots

    Sneakers
  • Image on Highsnobiety

    Highsnobiety Editors Share Their Go-To Winter Essentials

    Style
  • Image on Highsnobiety

    Is Frank Ocean Actually Retiring? Twitter Thinks So

    Culture
  • Image on Highsnobiety

    The 15 best J. Cole songs to celebrate the anniversary of “The Come Up”

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.