Highsnobiety

Allbirds is well known for its commitment to sustainability, and now, the New Zealand-American company is putting its money where its mouth is. This week, Allbirds has announced the first investment of its kind for the brand, awarding $2 million to material innovation firm, Natural Fiber Welding Inc., in hopes of bringing a more sustainable leather alternative to the fashion industry.

"For too long, fashion companies have relied on dirty synthetics and unsustainable leather, prioritizing speed and cost over the environment,” said Allbirds co-founder and co-CEO Joey Zwillinger.

Following the $2 million investment, Allbirds is poised to introduce Plant Leather, the world's first 100 percent natural plant-based leather alternative. Leather has long since been one of the most common materials used in fashion, and by utilizing Plant Leather, the subsequent carbon impact will be more than 40 times less than the impact of leather and 17 times less than synthetic leather that is made from plastic. In comparison to the latter, Allbirds' Plant Leather is made with vegetable oil, natural rubber, and other bio-ingredients, making it an ideal leather alternative.

“Natural Fiber Welding is creating scalable, sustainable antidotes to leather, and doing so with the potential for a game-changing 98 percent reduction in carbon emissions," Zwillinger added. "Our partnership with NFW and planned introduction of Plant Leather based on their technology is an exciting step on our journey to eradicate petroleum from the fashion industry."

With the investment in Natural Fiber Welding, and the introduction of Plant Leather, Allbirds is hoping to lead the fashion industry in a new direction with a more sustainable future, one that will accelerate the demand for green technology.

You can learn more about Natural Fiber Welding and its technologies based on the sustainable use of plants and natural fibers by following here.

We Recommend
  • salomon-aw22
    Wet Weather's No Match for These Waterproof Shoes
    • Sneakers
  • Image on Highsnobiety
    Trouserology: A Brief Guide to Must-Know Pant Silhouettes
    • Style
  • erl leather jacket
    ERL Is Riding The Leather Jacket Wave Like No Other
    • Style
What To Read Next
  • Anok Yai wears Bottega Veneta's T-shirt & underwear from Spring/Summer 2024
    Fashion Says Your Underwear Goes on the Outside Now
    • Style
  • An in-hand photograph of a beige HOKA ONE ONE mule sneaker with a chunky sole and backless design
    Just When You Thought HOKA Slip-Ons Couldn't Get Any Better...
    • Sneakers
  • This season Slam Jam is releasing another take on the New Balance 991v2.
    Slam Jam's New Balance 991 Is "Too New to Preview"
    • Sneakers
  • UNIQLO & White Mountaineering's Fall/Winter 2023 fleece & down jacket collaboration
    Can You Perfect the Fleece? UNIQLO & White Mountaineering Think So
    • Style
  • new balance protection pack 2002r
    New Balance's Protection Pack Keeps on Giving
    • Style
  • Image on Highsnobiety
    Socks & Sandal Go Together Like Peanut Butter & Jelly
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.