Apple is bringing its latest retail design to Italy for the first time, as Apple Piazza Liberty is set to open its doors this week. The flagship is designed to revitalize a piazza in the center of Milan, complete with a public plaza and a store below.
Apple Piazza Liberty is located just off the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan. The entrance to the store is then designated by a beautiful glass fountain. The plaza adjacent, which will host a variety of year-round events, is open to the public 24 hours a day.
“There’s no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty,” says Angela Ahrendts, Apple’s senior vice president of Retail. “In a city with such rich history of art, entertainment and creativity, it’s an honor to establish a space where anyone can be inspired to learn, create and connect with their neighbors.”
Apple Piazza Liberty will offer free hourly sessions on photography, filmmaking, music creation, coding, design, and more, opening this Thursday, July 26, at 5 p.m.
In related news, Apple is reportedly discontinuing the current iPhone X and cancelling the iPhone SE 2.