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Balenciaga has gone full paparazzi with its SS18 women’s collection, as the brand’s creative director Demna Gvasalia seems to have been inspired by Kanye West’s YEEZY Season 6 presentation last month.

Now, the luxury fashion house continues to publish more of its women’s SS18 range, this time tapping film director and photographer, Valentin Petit and Louise Richard.

Women Spring Summer 18 @valentinpetit_ @louiserichard_

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Women Spring Summer 18 @valentinpetit_ @louiserichard_

A post shared by Balenciaga (@balenciaga) on

Women Spring Summer 18 @valentinpetit_ @louiserichard_

A post shared by Balenciaga (@balenciaga) on

Women Spring Summer 18 @valentinpetit_ @louiserichard_

A post shared by Balenciaga (@balenciaga) on

Overall highlighting a number of pieces from the line, ranging from footwear, apparel, and accessories, the campaign essentially emphasizes the usage of a rolling shutter and Photoshop to create some of the effects seen on the images.

In a hilarious twist, check out @Hey_Reilly take on Balenciaga with Kanye West and Justin Bieber memes.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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