Balenciaga is being sued by an air freshener company for copying a design on a new accessory the fashion house dropped last week.
According to legal documents obtained by TMZ, The Car-Freshner Corporation is suing Balenciaga for using its iconic Little Trees air freshener for a new keychain without permission. Documents show the corporation secured a trademark for the design back in 1952.
Car-Freshner argues that the keychain will confuse customers and is seeking all profits made on the item. Little Trees air fresheners retail in the US for $3, while the leather keychain is priced at $275.
Balenciaga has yet to publicly respond to the lawsuit.
The brand's creative director, Demna Gvasalia, is known for taking everyday items and products and reinventing them with high fashion pomp. He has previously presented expensive iterations of DHL T-shirts, IKEA shopping bags, Croc footwear and more.
In July 2018, it was revealed Balenciaga was being sued by New York City souvenir company City Merchandise over their $1,950 USD (original price) Multicolored New York Bazar Shopper.
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