Highsnobiety

Despite having not played a single minute of regular season NBA basketball, Los Angeles Lakers guard, Lonzo Ball, has already achieved pop culture status thanks to his Big Baller Brand and outspoken father, LaVar, whose behavior and belief in all of his basketball playing sons have made him the target of people like Shaquille O'Neal.

Today, Facebook has unveiled the trailer for the families upcoming 10-episode reality series, Ball is Life, which chronicles LaVar, Lonzo, LiAngelo, LaMelo and their mom, Tina, who is currently recovering from a stroke.

Shepherded into the serial format by veteran reality production, Bunim/Murray, (Keeping Up With the Kardashians, The Real World), there's no doubt that creatives are banking on the Ball family being the next nuclear unit to blow up.

Ball in the Family premieres on the Facebook Watch platform on August 31.

  • Featured/Main ImageGetty Images/Ethan Miller
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