Ahead of Bang & Olufsen’s anticipated collaboration with Matthew Williams’ 1017 ALYX 9SM, we had the opportunity to tour the brand’s headquarters in Struer, Denmark, and learn more about its meticulous production process.

Otherwise, and more affectionately known as “The Farm,” the Bang & Olufsen HQ is a shining example of Danish architectural mastery, regarded worlds over for its innovative ventilation system. Harnessing natural airflow wherever possible, cutting-edge mechanics ensure ventilation remains unaffected even at times when natural wind and convection pressure are not enough. Through the incorporation of such hybrid technology, designer Jan Sondergaard of KHR Architects was able to craft a truly unique space to house the manufacturing of an equally unique product.

As we progressed through the three-story building, it soon became evident that the space was filled to the brim with top-of-the-line technology, all expertly calibrated to ensure everything is accounted for, down to the very last millimeter. With precision lasers monitoring each step of the process, each Bang & Olufsen product is quality assured, and testament to the honed artistry of the brand.

Choosing to partner up with Matthew Williams -- one of contemporary fashion’s leading figureheads -- the methodologies and detail fanaticism key to his own brand 1017 ALYX 9SM draw parallels to many of Bang & Olufsen’s core ideals.

The resulting 1017 ALYX 9SM BEOPLAY E8 MOTION headphone set will be pre-launching on the Highsnobiety Shop from January 13. They will also be available to purchase at The Co.lab, a first-of-its-kind retail concept presented by Highsnobiety in the Selfridges Corner Store, London. Hit the button below to explore the collaborative product ahead of its official release.

What To Read Next

  • Image on Highsnobiety

    Guidi Explains Its ALYX Boot Collaboration & What’s Coming up Next

  • Image on Highsnobiety

    A Pastor Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Beauty Brands, Beware: TikTok's "De-Influencing" Trend Hits Back at Viral Products

  • Image on Highsnobiety

    YUME YUME's Love Heel Is Ready for a Mule-ment

    Style
  • Image on Highsnobiety

    Lil Yachty's New Album Has the Internet Tripping Out

    Culture
  • Image on Highsnobiety

    Emily Ratajkowski & Eric André Take Their Fling International

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.